About me

I am an end-to-end creative leader, with loads of experience in Tech, Apparel and Entertainment. As an illustrator who evolved into a brand builder, I think strategically. In photoshoots, campaigns, end-to end production and ideation, I model curiousity and obsess over details.

Lived experience becomes expertise. I am a capable designer and storyteller, but my favorite part of in-house agency work is building connections across the org, and across lines of production. Great communication energizes and pushes us forward, so that we can center the hero (the consumer) with intention, and focus on meaningful, measurable outcomes.